top of page
Toyota Consumer Journey Mapping
Problem
Cars are not the usual Holiday Gift. Purchasing a car is a significant investment with ongoing costs like insurance and maintenance. Due to rising living expenses, buyers often spend months researching their options. While the holiday season offers good deals, many buyers begin their decision process well ahead of time and may have already bought a vehicle by then
Approach & Methodology
To tackle this problem, I conducted a research-based process and developed a Four Point Strategy to then map a customer journey, and establish a communication framework and channels.
Key Strategic Insight & Strategy
Strategic Insight: WE ARE DRIVEN TO FIND WAYS THAT BRING US CLOSER
Strategy: Show that Toyota drives you home this holiday season and beyond
bottom of page