Target: Millennial Moms

Data-Driven Insights:

Late family

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They become moms later in life than previous generations, according to Mcelans magazine, in Canada, the average age for first-time moms is approximately 30 years old.

Depression rises

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According to the Canadian Women's Foundation, mothers' rates of depression are 45% higher than the general population.

Not at the top

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They feel like they don’t have enough time to take care of themselves, as a poll conducted by Canada's Women Foundation states, 3 in 5 women wish they could prioritize their mental health, but are unable to do so.

Meditate it

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Meditation seems to be a sought-after option for mental health. A survey conducted by Caddle showed that 69% of Millennials and Gen Z think meditation will improve their work-life balance and 49% desire to learn how to meditate from which 35.3% prefer to meditate at home